Here Be Monsters
In the last post I tried to address the giant miasma of misery that has settled over our country, it’s politics, and it’s government. I suggested that we break up and settle into a bunch of smaller, like-minded countries. Too bad that even if it happened you’d likely still be miserable. After all, our entire economy and way of life fucking depends on it.
American wealth is largely built on our ability to sell each other crap, We give a lot of bullshit lip service to being a Christian nation but in reality we worship the great and petty god Commerce. Shopping centers are our temple and Amazon is our Lourdes. To be American is to Consume and in order to know what to Consume we have Holy Advertisers and Marketers. How many ads do you see/hear in a day? Hundreds, thousands, maybe more. Every company, in fact our entire economy, needs you to buy their products. And guess what? The very best way to accomplish that is to make you feel terrible about yourself. If you don’t think you’re a miserable piece of shit our whole world tumbles around us like a house of coupons.
You aren’t good enough. Your clothes are ugly and outdated. Your hygiene is even worse. Your breath and body stink. If you just had a new Iphone or a BMW you might be worth something, you colossal waste of space. Think about it. Every single god damned day you’re bombarded with the same message, both subliminally and explicitly. You suck. You need products to make you less loathsome. If you don’t buy something you’ll be miserable.
A hundred years or so ago a company couldn’t sell any more floor cleaner. In a fit of genius they invented halitosis and sold their floor cleaner as ‘mouthwash’ to an insecure populace. Today that’s known as the Listerine Effect. True Story. Now the whole economy relies on your misery and so it insults you a hundred times an hour. To be happier on a macro level we need to disconnect from each other and stop worshiping government power. On a micro level we need to disconnect from advertisers and stop worshiping Commerce. That’s why we need to Saor Alba, Vaya con Dios, & Viva la Revolucion.